The purpose of Search Engine Optimization is to ensure that your business ranks highly in both Google and Bing search results. Being on the first page is important because a vast majority of all search engine users never even click on to the second page of the search engine results page (SERP). Being on the first page is good, but it isn't good enough. Multiple studies show that over 60% of search engine users click on one of the first three results. Therefore, we are focused on moving your website up to one of the first three spots on the SERP's and also seeing your site multiple times on the first page. One of our current clients is on the first page of Google eight times for a very important search term in his industry. If a user sees your website on the first page of the SERP multiple times it sends a powerful message as to who is the best in your industry.
We focus on providing all of our clients with a results driven approach that will never sacrifice future rankings for short term results. We utilize long term strategies to grow your search engine presence and we never look for tricks to game the system. Tricks are short lived and although they may have a short term benefit in the beginning, the tricks eventually will get a Google penalty and many months or years of ranking pergatory.
Good SEO work only gets better over time. It's only search engine tricks that need to keep changing when the ranking algorithms change.— Jill Whalen
Succeeding in the search engine optimization game requires an intimate knowledge of the way the search algorithms work. The general concepts are important but keeping up with the constant changes that Google and Bing employ is something we take seriously. This continuing education gives us an understanding of the correct steps to keep our clients consistently ranked at the top. In the end you can't win the game unless you learn all of the rules.